Face Development

Chosen Body

I have chosen to do lean body for the squirrel to communicate the Nutella values of youth and energy. So I have started to draw out the body in different youthful positions to see what I could use for my final sculpture pose.

From here the character now needs a face. So I started sketching faces that would suit the brand and it's values. 

 I'm am going to go with the bottom right face as the big eyes give a cuteness to it while also making the squirrel look a bit nutty which is play on the Hazelnuts of Nutella.