This is the final outcome. As it was my first time sculpting I really enjoyed it and I am pleased with how it turned out. I decided to use fabric for the waist coat as I thought it had more movement to it and I want to communicate energy and youthfulness.
222.232: Embodying a Brand Through a Persona
Farren Gunn
Friday, 29 May 2015
Thursday, 28 May 2015
Development Photos
Tuesday, 26 May 2015
Four Expressions
Monday, 25 May 2015
Colour chart
I have compiled a colour chart from images of hazelnuts and Nutella on which I want to be the colour pallet for the squirrel. The character will have green eye to be cohesive with the hazelnut leaf and the fur will be a range of hazelnut and chocolate tones. The Waistcoat will be red to represent the Nutella Logo and also is a traditional colour for Italian Clothing.
Sunday, 24 May 2015
Development on chosen character design
Here I have taken the character design that I decided as my final form and formed into a range of expression with both the face and the body to get an idea of the movement and natural shapes of the squirrel character.
Here I am working on refining my the characters shape and seeing what kind of ears and tail will adjust the values and visual appeal of the character and a Nutella figure.
I like the look of the generic squirrel tail for the Nutella character as the values of Nutella are youthful and simple so I want to stick to simple characteristic shapes. This also applies for the ears. The bat-like ears loose the cuteness and the first set ears throw out the proportion of the eyes. So I will stick with my original design.Here I have referred back to the initial research in my earlier posts of traditional Italian clothing and how to incorporate it into the character without being overpowering. With the hats I was just having a bit of fun in seeing what a hat would look like on my character, I am not using a hat in my final.
The middle and the right costuming is too dominant and takes over the design of the Character. So I will stick with a simple Italian waistcoat. This will also add a new element of movement to the energetic character. Although the hats bring in comedy and fun to the character they look like old ladies and just a bit ridiculous.
Saturday, 23 May 2015
Line Drawings
These are some photoshop gesture drawing I did to investigate on different pose to do for my final.

From here I decided to do something that could show off the Hazelnut as a prop because that is the most important part of Nutella as a Brand. I decided to give him a Italian waistcoat because I wanted to incorporate the origins of the company in a non obvious way. also to add a new dimension of depth and move to the character.

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